5 Common Business Printing Mistakes (and How to Avoid Them)
Printing is one of the most effective ways to promote your business, but if it’s done wrong, it can waste both time and money. At Image Sense, we’ve helped countless businesses in Coquitlam and Richmond elevate their marketing materials with professional, high-quality printing. Here are the five most common mistakes we see — and how you can avoid them.
1. Using Low-Resolution Images
Nothing hurts your brand faster than blurry logos or pixelated images. Always provide high-resolution files (300 DPI or higher) for printing. At Image Sense, we check your files to ensure your graphics stay sharp.
2. Choosing the Wrong Paper
Paper type affects how your materials feel in hand. Cheap paper stock can make even great designs look unprofessional. We offer multiple finishes and paper weights so your prints match your brand’s look and feel.
3. Overloading the Design
Cluttered layouts, too much text, or too many fonts make your message hard to read. Keep it clean, use bold headings, and let the design breathe. Our team can guide you through effective layouts.
4. Ignoring Color Consistency
Colors that look great on a screen may not match on paper. Professional printers like Image Sense use CMYK color settings to ensure your prints are accurate and consistent.
5. Not Considering Quantity
Printing too few may leave you short, while printing too many wastes money. We help you estimate the right quantity for your campaign, with bulk discounts available for larger runs.
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Why Work With Image Sense?
With locations in Coquitlam and Richmond, we specialize in:
- Business cards, flyers, brochures, and posters
- Event banners and signage
- Loyalty cards, menus, and promotional materials
- DTF apparel printing and sublimation gifts
Professional printing means better first impressions, stronger branding, and more trust from your customers.
